Articles

22
Nov

LinkedIn introduces messaging for Company Pages

LinkedIn has just rolled out a new feature that allows members to send messages directly to Company Pages. This feature allows LinkedIn members to communicate directly with the page admins. This will facilitate inquiries about different aspects of your business, including products, services or job opportunities listed on the page. Considerations for sending messages for Company Pages To make the...
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26
Sep

LinkedIn’s AI-powered writing tool for posts

LinkedIn has launched an AI-powered writing tool to help you create a first draft for your post. The AI-powered writing tool will help you create a teaser for a post by transforming your ideas on a specific topic into a first draft. The more details you provide, the better your draft will be. LinkedIn will ask you to brainstorm in...
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06
Sep

Social Selling in 2023: The right balance between automation and human interaction

With the rise of AI and automation, LinkedIn has also been hit by a tsunami of communication that can quickly become painful to look at or receive.  “Is Social Selling still relevant in 2023?” is often a question I am asked by management, who continuously must prioritize which sales activities the organization should focus on.
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01
Aug

Two new changes to LinkedIn’s algorithm

LinkedIn has implemented changes to the algorithm recently, impacting the potential visibility of your posts. To boost your reach, it’s crucial to focus on sharing “knowledge and advice.”
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28
Apr

No le tengas miedo al ChatGPT

Durante los últimos meses, ChatGPT ha sido motivo de polémica y debate en todo el mundo. Muchos de los debates en las redes y en los medios de comunicación han sido, en mi opinión, oportunidades vs. el miedo a la novedad o simplemente desconocimiento. Me gustaría compartir mis reflexiones con vosotros. ChatGPT debe verse (en mi opinión) como una herramienta...
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29
Mar

The Importance of Video Selling Today

There has been a massive shift in how we sell and buy; in many ways, we have gotten wiser in buying and selling. But what is the future bringing?  The current economic uncertainty and difficulty connecting with buyers may challenge how we sell in the future.  The sales process has become more complex. Sales reps who work remotely or no...
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13
Mar

The use of video on a B2B market

It is no secret that there has been a rapid increase in the demand for B2B video content. Videos generate much more engagement compared to other types of content. Furthermore, video is also a way to generate more traffic to your website. 
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28
Feb

Guide to creating a strong personal brand 

How to develop your brand strategy? To build a solid personal brand, you need a strong branding strategy to help you be an expert in your industry. A plan to grow your brand is essential; growth and success for your business also come with that.  But how to create a solid personal brand? That won´t happen overnight; if you stay...
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16
Dec

What is your LinkedIn strategy?

This article explores what you should consider before creating a strategy for your presence on LinkedIn or evaluating your existing strategy. Based on best practices from LinkedIn itself, we have created a to-do list on how to reach your full potential on the platform.
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14
Dec

LinkedIn predictions for 2023 

This article will explore what we think we can expect from LinkedIn in 2023. Of course, it is impossible to predict the future but based on our many years of experience with LinkedIn, our predictions look like this:
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