The CEO’s guide to LinkedIn

D. af Charlotte Steentoft .

What is important in relation to LinkedIn? Where in a company should LinkedIn be implemented? And why can we no longer ignore it? In this article, we guide you through LinkedIn- even though you might not be the CEO. 😉

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The challenges of Social Selling

D. af Nicolai Hæggelin .

Even though social selling might sound like a simple philosophy, it can be a bumpy road to success. Some sales people expect that marketing can ensure that social selling succeeds, which is a huge mistake. It is important to understand that the prerequisite for social selling is that you, as a commercial profile, build up and… Read more »

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Social Selling with LinkedIn

D. af Nicolai Hæggelin .

Social Selling will be a relatively new concept for some, but it is a natural fusion between enrichment and the ability to commercialize. Commercialization is amongst others the ability to find the appropriate decision-makers in a company both in the first and second degree. This implies that the sender has built up trust and credibility… Read more »

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Infographic – Optimize your LinkedIn profile

D. af Sissel Anker Nielsen .

This infographic from Link Humans gives you some great tips for improving your LinkedIn profile, as well as some statistics of how much it actually matters to optimize your personal profile. Did you know that profiles with pictures on average get 14 times more views than those without? And profiles with added skills get an… Read more »

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LinkedIn user trends 2014

D. af Charlotte Steentoft .

In a recent article, Forbes addressed a number of current trends in LinkedIn usage specifically relating to LinkedIn users. Have a look at these trends below, along with statistics on the average LinkedIn user in the year 2014.

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