The HR manager’s guide to LinkedIn

D. by Charlotte Steentoft .

More and more companies are using LinkedIn for recruiting and employer branding, but it can be a jungle to navigate the possibilities – both the free and paid opportunities. In this article, we provide an overview of the possibilities for HR work on LinkedIn.

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6 tips for content amplification

D. by Charlotte Steentoft .

Amplifying the content is, as we say, half the work. Unfortunately, it is rare that one’s content gets shared by itself, and even rarer that it is spread to our desired audience. Therefore, we have collected six specific tips for amplifying your content on social media.

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Here’s why your employees should use LinkedIn actively

D. by Charlotte Steentoft .

We’ve heard it before and it has also gradually become our mantra here at Digital Works: Companies can no longer survive without their colleagues’ efforts on LinkedIn – we need our colleagues to play an active role in the sharing of content, employer branding, as well as for sales and relationship management.

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How to measure your Social Selling efforts

D. by Charlotte Steentoft .

Social selling is happening now – and it’s not without good reason. Research shows that 57 % of those employed at companies that engage with social media achieve more qualified leads. But how should this new effort be measured? Here are our suggestions. 

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Social Selling Index on LinkedIn

D. by Charlotte Steentoft .

Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.

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New Analytics for LinkedIn Posts

D. by Charlotte Steentoft .

Are you publishing long-form posts on LinkedIn by using the function ‘Publish a Posts’? In this case, there is now good news for you – and have you not yet tried out this great function then maybe this new feature will encourage you to do so. 

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New product from LinkedIn – Elevate

D. by Charlotte Steentoft .

LinkedIn is once again launching a new product – and this time it’s a really interesting one. In the future LinkedIn Elevate, as it is called, will make it easier for companies to benefit from the fact that employees share relevant content with their network.

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5 tips for your Company Page on LinkedIn

D. by Charlotte Steentoft .

The interest in the professional use of LinkedIn’s Company Pages is steadily increasing, and the possibilities with the pages are also developing at a rapid pace. It can therefore be challenging to ensure that you’ve got everything you need and that you’re optimising the use of these possibilities.  

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