Some of you might have already noticed it: Unilever has had the pleasure of trying the beta version of LinkedIn’s new Company Page that provides exciting new possibilities if you already use LinkedIn Company Pages. In this article, we will provide you with an overview of some of the changes, new features and insights into Unilever’s new Company Page.
New Features on Company Pages
According to LinkedIn, changes are on the way to Company Pages that will improve the user experience. The biggest changes are the following:
- Company Pages have a new design. You can already preview the new design if you are the administrator of a Company Page on LinkedIn. Just click on the banner on the top of you page.
- Improved usability that will make it easier to edit and manage Company Pages.
- Under the Analytics tab, new possibilities have been added to provide better insight into the performance of your LinkedIn presence.
What do you need to know today?
One of the changes is the size of images on your Company Page. You might already prepare yourself for that by creating new images with the correct sizes, which will be:
- Cover photo: 1535 x 768 pixels
- Logo: The minimum size will be 300 x 300 pixels.
What will remain the same?
There are some things that are not going to change. These are the following:
- All existing content on Company Pages will be transferred from the old Company Page to the new one.
- You will still be able to create Sponsored Content from your Company Page.
- Showcase Pages will still be a possibility – these will get a new design as well.
- Are you using Direct Sponsored Content? If so, you can still follow the performance of this content under the Updates tab.
The new Company Pages of Unilever
Not long ago, Unilever announced that they were introducing the new LinkedIn Company Page – presenting both the new design and new functions.
An overview: The look of the new pages
Unilever’s new page demonstrates that significant changes have been made to the layout. On Unilever’s new Company Page, we see that three elements have been given a more prominent placement, which improves visibility. These elements are Overview, Jobs, and Life. Overview corresponds to the existing ‘Home’ tab – the Company Page and its posts.
Jobs is a collection of the paid job postings, which can be purchased through LinkedIn Jobs. Therefore, this function might only be accessible to the companies that are using this feature.
Life looks like an expansion of Career Pages, which is also a paid feature on LinkedIn. This tab provides you with the possibility of showcasing the culture of your company or organization, employer-branding initiatives, upload of videos, etc.
The cover photo: As already mentioned, the size of the cover photo will be changed to 1535 x 768 pixels.
About us: This section will be placed further down the page, however there will now be space to display a longer and more detailed text without the need to click on the ‘Show details’ button. In addition, the newest post on the page will be showcased on the right side of the ‘About us’ text (see image below).
New possibilities and potential
Unilever’s new Company Page illustrates several changes that are interesting for companies working with Company Pages. As already mentioned, the paid job postings will have a more significant placement: Today, the jobs are listed chronologically on the page – in the future, they will be placed at the top of the page. This might give a better overview of the career possibilities within your company or organization. In addition, LinkedIn has provided an overview of employee statistics (see below): The new Career Page, Life, also has a new look. On this page, you can find statistics – in this case, statistics about the culture of your company. Please see below, where you will find an example from Unilever’s Company Page. This feature might be a good way to provide insight into the culture of the organization and to create a more personal relation to potential employees, because they get to know the interests of the employees. In this context, it will be a good tool for employer branding.
We are excited to follow the development of these new Company Pages to see which features will be free and which will require payment. See Unilever’s new Company Page here.
What do you think of the new Company Pages?
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