Find and connect with relevant people on LinkedIn

D. af Julie Arnoldi .

LinkedIn is the most obvious medium on which to find new customers, partners and stakeholders. In this article, we give you 4 tips to track down relevant people and make connections with potential customers in an effective manner. 1. Create a persona It is a good idea to be aware of all of your stakeholders,… Read more »

Læs mere

The New Company Pages on LinkedIn – 2016

D. af Lærke Cichosz .

Some of you might have already noticed it: Unilever has had the pleasure of trying the beta version of LinkedIn’s new Company Page that provides exciting new possibilities if you already use LinkedIn Company Pages. In this article, we will provide you with an overview of some of the changes, new features and insights into… Read more »

Læs mere

The Director’s Guide to LinkedIn

D. af Nicolai Hæggelin .

What are the most important things to have in mind when using LinkedIn? Where in the company should you implement LinkedIn? And why can’t we just look the other way anymore? In this article, we will guide you, as a leader, through LinkedIn.

Læs mere

Infographic – Social Media for B2B

D. af Sissel Anker Nielsen .

Social media is becoming increasingly important to many B2B companies – both in terms of lead generation, sales, and positioning. According to MarketingProfs, 84 % of all B2B executives use social media as part of the purchase process. 

Læs mere

The CEO’s guide to LinkedIn

D. af Charlotte Steentoft .

What is important in relation to LinkedIn? Where in a company should LinkedIn be implemented? And why can we no longer ignore it? In this article, we guide you through LinkedIn- even though you might not be the CEO. 😉

Læs mere

The challenges of Social Selling

D. af Nicolai Hæggelin .

Even though social selling might sound like a simple philosophy, it can be a bumpy road to success. Some sales people expect that marketing can ensure that social selling succeeds, which is a huge mistake. It is important to understand that the prerequisite for social selling is that you, as a commercial profile, build up and… Read more »

Læs mere

Social Selling with LinkedIn

D. af Nicolai Hæggelin .

Social Selling will be a relatively new concept for some, but it is a natural fusion between enrichment and the ability to commercialize. Commercialization is amongst others the ability to find the appropriate decision-makers in a company both in the first and second degree. This implies that the sender has built up trust and credibility… Read more »

Læs mere

Social media for B2B businesses

D. af Charlotte Steentoft .

Many B2B companies find it difficult to create an innovative social media campaigns. Perhaps because many B2B businesses describe themselves or their services as “unsexy.” However, there is a lot to be gained from a professional social media presence, even though you do not sell ‘super sexy’ sneakers. Among the many advantages are the possibilities of… Read more »

Læs mere