Find and connect with relevant people on LinkedIn

D. af Julie Arnoldi .

LinkedIn is the most obvious medium on which to find new customers, partners and stakeholders. In this article, we give you 4 tips to track down relevant people and make connections with potential customers in an effective manner. 1. Create a persona It is a good idea to be aware of all of your stakeholders,… Read more »

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How to write a successful LinkedIn article

D. af Kristina Thomsen .

Publishing a LinkedIn article is the perfect opportunity to strengthen your brand and your profile – but writing an article that will be published among professionals can be intimidating and cause performance anxiety. In this article, we guide you through the process of writing a successful LinkedIn article that will impress even a journalist.

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LinkedIn to remove tags from the free profiles

D. af Nicolai Hæggelin .

As a dedicated LinkedIn user since 2004, I have always chosen to use a free profile (basic) and have benefited from LinkedIn’s many exciting features, including tags, which give you the ability to place your network into different categories – for example, job titles such as lawyer, CEO, journalist, etc. or topics such as LinkedIn… Read more »

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The Sales Director’s Guide to LinkedIn

D. af Nicolai Hæggelin .

More and more Sales Directors are now working with the concept of Social Selling, but it is certainly not always easy to convert the sales organization to work professionally with a new and different approach to sales. Get 5 practical tips on how you as Sales Director can create success with Social Selling in your organization.

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How to measure your Social Selling efforts

D. af Charlotte Steentoft .

Social selling is happening now – and it’s not without good reason. Research shows that 57 % of those employed at companies that engage with social media achieve more qualified leads. But how should this new effort be measured? Here are our suggestions. 

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Social Selling Index on LinkedIn

D. af Charlotte Steentoft .

Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.

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The challenges of Social Selling

D. af Nicolai Hæggelin .

Even though social selling might sound like a simple philosophy, it can be a bumpy road to success. Some sales people expect that marketing can ensure that social selling succeeds, which is a huge mistake. It is important to understand that the prerequisite for social selling is that you, as a commercial profile, build up and… Read more »

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Social Selling with LinkedIn

D. af Nicolai Hæggelin .

Social Selling will be a relatively new concept for some, but it is a natural fusion between enrichment and the ability to commercialize. Commercialization is amongst others the ability to find the appropriate decision-makers in a company both in the first and second degree. This implies that the sender has built up trust and credibility… Read more »

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